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About Us—

Who Am I?

I’m Will Aguero, an entrepreneur, content creator, and relentless advocate for personal growth.

 

 

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The Who. The What. The Why.

Fun Facts About Me

  • I’m on a mission to hit 225 pounds and complete a Spartan Race.
  • I thrive on structure and systems, and I’m obsessed with creating trackers and workflows for everything.
  • When I’m not working, I’m likely at the gym, building out my LifeOS in Notion, or planning my next big adventure.

 

Who Am I?

I’m Will Aguero, an entrepreneur, content creator, and relentless advocate for personal growth. My journey is one of transformation: from overcoming setbacks to building three dynamic brands, I’ve dedicated my life to inspiring others to go after what they want, no matter the odds.

With an MBA, an MS in Project Management, and a career shaped by resilience, I bring a mix of strategic thinking and real-world experience to everything I do. Whether it’s helping others master their skills, achieve their goals, or take control of their lives, I’m here for it.

What I’m About

At my core, I believe in progress over perfection and embracing the challenges that come with chasing big dreams. My mission? To empower others to transform their lives by sharing insights from my own. I’ve lost 66 pounds on a journey to better health, set ambitious goals for career and fitness, and dedicated myself to creating impactful content that educates and motivates.

Here are the three brands I’m building:

  • Will Aguero: My personal brand focused on self-improvement, weight loss, and personal development.

  • Big Guy Will Marketing: A marketing and social media consultancy dedicated to helping businesses thrive.

  • Launch Ledger: A platform that equips teens and young adults with the tools to master personal finance and career planning.

Why I Do This

Because I’ve been where you are—unsure, doubted, and starting from scratch. My goal is to show that with the right mindset, consistent effort, and a touch of grit, you can achieve extraordinary things. Whether it’s creating a thriving business, smashing fitness milestones, or conquering the next big challenge, I want to help you get there.

Let’s Connect

Ready to make your next move? Whether you’re here for inspiration, advice, or a push to get started, I’m here to help. Let’s create something amazing together.

 

Got a project? Let’s talk

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